The Underrated Hero: Design

Scannable translates to readable. With the amount of information that comes across the average person every day, if your team doesn’t take the time to curate your content so it’s skimmable you are going to lose people.

While some may see content design as the sidekick to their marketing strategy, it's actually the a major player in the success you have.

Good design can make or break how your content performs in the digital world.

Sure, crafting compelling sentences is crucial, but it's the design that truly grabs your audience's attention and keeps them engaged.

Take infographics, for example. They can turn complex information into something visually appealing, easy to understand, and shareable. At Desert Spinner Media, our team has decades of experience in content design, having worked on over 1,240 projects for various clients. We know that content design isn't just about making things look pretty; it's about creating effective strategies.

So, what exactly is content design? It's all about visually representing data or information in a way that quickly and easily answers your audience's questions. This can include text, images, videos, and more, all crafted to communicate with viewers in a digestible way.

But why does it matter?

Shareability is key. The clearer and more captivating your content design, the more likely your audience is to consume and engage with it.

And let's not forget about SEO optimization — because if your content isn't ranking, it isn't really reaching anyone.

Now, let's clear up a common misconception: content designers vs. UX writers. While they both have design backgrounds, their roles are quite different. Content designers focus on the overall look and feel, while UX writers dive into the user's journey and interaction with the content.

To create top-notch content design, we follow some best practices:

1. Accessibility: Your content should be accessible to everyone, regardless of any disabilities they may have. It's not just good practice; it's essential for reaching a wider audience.

2. SEO Optimization: If you want your content to rank, it needs to be SEO-friendly. That means writing keyword-focused alt text, optimizing images, and making sure your site loads fast.

3. Mobile-Friendly: With more than half of web browsing happening on mobile devices, your content design needs to look good on all screens sizes.

And finally,

Don't forget to make your content valuable and impressionable. Answer your audience's questions, keep them engaged, and make them want to come back for more.